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MAKING A POSITIVE IMPACT

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TOGETHER WE'RE MAKING AN IMPACT

Eureka is proud to partner with the National Wildlife Federation to host trail cleanups. We're encouraging campers and all outdoor enthusiasts to help keep nature wild and litter-free.

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ABOUT JOHNSON OUTDOORS

Eureka joined the Johnson Outdoors family in 1973. Since then, we have created innovative all-weather camping solutions that make it easier for outdoor enthusiasts to live life outdoors. Today, we work as one brand family to improve the quality and sustainability of the wild places we love.

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THE LOON AND OUR FOUNDER

Our founder Sam Johnson was an outdoor enthusiast and nature photographer who loved to watch wildlife -- especially the loons who frequented his favorite lake. It was this love of nature that led him to create Johnson Outdoors. After his passing, we chose the loon as the company's symbol to represent Sam's passion for protecting wild spaces for generations to come.

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